We disclose every ingredient — what it does, where it comes from, and why it’s here. We even print our 10% nano-hydroxyapatite and 10% xylitol right on the pack, where many toothpastes use much lower amounts.
10%
Nano-Hydroxyapatite
Rebuilds and strengthens enamel — the same mineral your teeth are made of.
10%
Xylitol
A metabolic trap that starves cavity-causing bacteria.
0.9%
Lactobacillus paracasei
A probiotic that supports a balanced oral microbiome.
0.18%
Hydrogen Peroxide
An ultra-low, enamel-safe level for gentle stain support — no harsh bleaching.
Nano-Hydroxyapatite10% · Active
Remineralises enamel; integrates with tooth structure.
Xylitol10% · Active
Natural sweetener; limits cavity-bacteria growth and acid production.
AquaBase
Purified water — the formulation base.
SorbitolHumectant
Keeps the paste smooth and moist; mildly sweet.
Hydrated SilicaCleaning
Gentle polishing agent that lifts surface stains.
GlycerinHumectant
Retains moisture and gives the paste its texture.
ErythritolSweetener
Tooth-friendly sweetener that supports the oral environment.
Cocamidopropyl BetaineFoaming
Coconut-derived gentle foaming agent — an SLS alternative.
Lactobacillus paracasei0.9% · Probiotic
Supports a balanced oral microbiome.
Sakura EnzymeBotanical
Cherry-blossom extract.
Sodium TripolyphosphateTartar control
Helps prevent tartar build-up.
Polyethylene Glycol (PEG)Stabiliser
Clinical-grade, pharmaceutical-sourced stabiliser.
Xanthan GumThickener
Natural thickener for consistency.
Sodium BenzoatePreservative
Keeps the formula fresh and safe.
Hydrogen Peroxide0.18%
Ultra-low level — gentle, enamel-safe stain support; causes no sensitivity.
Flavourings (Lemon, Menthone, Limonene)Flavour
From natural lemon peel and peppermint.
SucraloseSweetener
Non-caloric sweetener for taste.
